Cookie Policy

Last Updated: April 11, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). This Cookie Policy applies to our website located at via313-pizzas.rest and explains what cookies are, how we use them, the types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about the technologies we use. As a food business operating in the United States, we comply with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act regarding fair and transparent data practices.

Please read this policy carefully. If you have any questions, you may contact us using the information provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners about how visitors interact with their sites.

Cookies are created by the web server that hosts a website and delivered to your browser. Your browser then stores the cookie file and sends it back to the server each time you revisit the same website. This allows the website to recognize your device and remember certain information about your visit, such as your language preference, login status, or items in a shopping cart.

2.1 How Do Cookies Work?

When you visit via313-pizzas.rest, our web server may send one or more cookies to your device. These cookies contain unique identifiers that help us distinguish your browser from others. The data stored in cookies does not typically include personally identifiable information by itself, but it may be combined with other data we collect to identify you if you have provided us with personal information (such as when placing an online food order).

Cookies can be either session cookies or persistent cookies:

• Session Cookies: These are temporary cookies that exist only during your browser session. They are deleted from your device when you close your browser.
• Persistent Cookies: These remain on your device for a set period of time specified in the cookie. They are activated each time you visit the website that created them.

Cookies can also be categorized as first-party cookies (set directly by Via 313) or third-party cookies (set by a third-party service provider operating on our behalf, such as Google Analytics or advertising platforms).

3. Types of Cookies We Use

We use four main categories of cookies on via313-pizzas.rest:

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the website to function properly. Without them, certain features of our website — such as the online ordering system, shopping cart functionality, or secure login areas — would not work. Essential cookies do not require your consent under most regulatory frameworks, as they are necessary for the delivery of a service you have requested.

Examples of what essential cookies do on our website include:

• Maintaining your session while you browse and add items to your order
• Remembering items in your cart between pages
• Ensuring the security of your browsing session
• Enabling you to submit contact forms or reservation requests

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the structure, content, and performance of our website. We use Google Analytics to collect this information.

The data collected includes pages visited, time spent on each page, traffic sources, and geographic location at a regional level. This helps Via 313 understand which menu items or promotions generate the most interest and how to optimize the online ordering experience for our customers.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you have made and provide enhanced, personalized features. For example, they may remember your preferred location (if we have multiple locations), your language settings, or your name if you have previously placed an order.

These cookies may also be used to provide services you have asked for, such as watching a video or using a live chat tool. The information collected by functional cookies is typically anonymized and cannot be used to track your browsing activity on other websites.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with the website operator's permission.

We may use Google Ads cookies and similar technologies to show you targeted advertisements about Via 313 on other websites after you have visited via313-pizzas.rest. This practice is known as "retargeting" or "remarketing."

4. Specific Cookies We Use

The table below lists the specific cookies used on via313-pizzas.rest, including their name, purpose, type, and duration:

5. Third-Party Cookies and Services

In addition to our own cookies, we engage several trusted third-party service providers who may set their own cookies on your device when you visit our website. These third parties have their own privacy and cookie policies, and we encourage you to review them:

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how users interact with via313-pizzas.rest. Google Analytics uses cookies (including _ga, _gid, and _gat) to collect anonymous usage data. The information generated by these cookies about your use of our website is transmitted to and stored by Google on servers in the United States.

Google's use of data from sites using Google Analytics is governed by Google's Privacy Policy, available at https://policies.google.com/privacy.

5.2 Google Ads

We use Google Ads to promote Via 313 across Google's advertising network. The _gcl_au cookie is used to track the effectiveness of our advertising campaigns by connecting ad clicks to conversions on our website.

5.3 Facebook (Meta) Pixel

We may use the Facebook Pixel to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. This tool allows us to understand the actions people take on our website and to serve relevant ads to users on Facebook-owned platforms.

Facebook's Data Policy is available at https://www.facebook.com/privacy/policy/.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Settings," or "Preferences" menu of your browser. Below are links to the cookie management instructions for the most popular browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that restricting cookies may impact the functionality of our website. Some features, particularly the online ordering system, may not function correctly if cookies are disabled.

6.2 Opt-Out Tools for Analytics and Advertising

In addition to browser-level controls, you can opt out of specific third-party tracking using the tools listed below:

• Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout
• Google Ads Personalization: You can opt out of personalized Google advertising by visiting Google's Ad Settings: https://adssettings.google.com
• Facebook Ad Preferences: You can manage your Facebook ad preferences and opt out of interest-based advertising by visiting: https://www.facebook.com/ads/preferences
• Network Advertising Initiative (NAI) Opt-Out: You can opt out of interest-based advertising from NAI member companies at: https://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA) Opt-Out: U.S. residents may also use the DAA's opt-out tool at: https://optout.aboutads.info/
• Your Online Choices (for EU/UK users): If you are accessing our website from the European Union or United Kingdom, you may use the EDAA's opt-out tool at: https://www.youronlinechoices.com/

6.3 Mobile Device Settings

If you access our website via a mobile device, you can control ad tracking through your device's operating system settings:

• iOS (iPhone/iPad): Go to Settings > Privacy & Security > Tracking, then toggle off "Allow Apps to Request to Track."
• Android: Go to Settings > Google > Ads, then enable "Opt out of Ads Personalization."

7. Impact of Disabling Cookies

While you are free to disable or restrict cookies at any time, doing so may affect your experience on via313-pizzas.rest. Below is a summary of the potential impact by cookie type:

8. Your Rights Under U.S. Privacy Law

Depending on the state in which you reside, you may have specific rights regarding your personal data, including data collected through cookies. In particular:

8.1 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You have the right to know what personal information we collect, use, disclose, or sell, including information collected through cookies.
• Right to Delete: You may request that we delete personal information we have collected about you.
• Right to Opt Out of Sale/Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information. The use of certain advertising cookies may constitute "sharing" under the CPRA. You may exercise this right by using the opt-out tools listed in Section 6.2 or by contacting us directly.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.

To exercise any of these rights, please contact us using the details provided in Section 10.

8.2 Other U.S. State Privacy Laws

Various other U.S. states have enacted or are in the process of enacting comprehensive privacy laws. We are committed to honoring applicable state-level consumer privacy rights. If you believe you are entitled to specific rights under your state's privacy law, please contact us and we will make every effort to accommodate your request in compliance with applicable law.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by other means (such as via a notice on our website homepage or by email).

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of via313-pizzas.rest after the posting of any changes to this policy constitutes your acceptance of those changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us: